How Many Clicks or Visitors Can I Expect?

Unless we've both determined plain old traffic is the goal, our focus is on PROFIT to YOU. We have a more direct-response type attitude and although branding makes sense for some organizations, for small to medium sized businesses it's about making money. Each situation is different and our goal is to generate a positive return on your Internet marketing investment. If we do this, we know you'll continue to utilize our services.

Do I Need To Generate The Keywords Or Can I Provide Suggestions?

It's our job to do the keyword research however we definitely solicit your input. No one knows your business, market and customers like you do, so the more we understand your business, the better job we can do in creating a campaign that works. We usually can get the business-specific information with a 10 minute conversation and then use that to help build a comprehensive keyword list.

Where Will My Ads Appear?

Before we provide you with our client agreement, we have mapped out your campaign which at minimum usually entails using Google and Yahoo (Overture) and may also include a number of other search and other PPC sites which we would share with you. Your individual ads will appear in the sponsored results of these sites, and the exact position will vary depending on a number of factors, some of which are the maximum Cost Per Click (CPC), number of competitors bidding on the term and various quality factors relating to your ad and Web site. We often have a campaign started within a few days and notify you as soon as your ads are visible to the public.

How Does WebPromote Manage My Campaign?

We handle all aspects of PPC account creation and management. In most cases, we create the accounts on Google, Yahoo, etc. with your payment information, do the keyword discovery, ad copywriting, bid amounts, overall campaign strategy and key settings and get your ads appearing in the search results. We monitor each of the keyword phrases and individual ads on a regular basis and make adjustments as necessary to ensure we remain within budget and generate a positive ROI. We send you a report monthly with the results and share with you our thoughts for the month to come. Over time, we often add new Internet marketing resources at no additional fee that we feel will enhance your campaign.